Travel Brochure - Maldives

Criteria A - Analysis

Introduction:

This term I created a travel brochure/guide about the Maldives using the online software canvas, I chose this specific software because it provided me with a lot of different features, templates etc. I have travelled to a lot of places across the globe like Spain, HongKong, America, London etc. but one of my dream countries to travel to has always been Maldives so thats why I decided to do the travel brochure about it. This brochure is a guide for people who are going to or are planning to go to the Maldives.

Design Situation:

As a travel agent I want my clients to travel to unusual places that are still very enjoyable, I'd definitely prefer if they go to very tropical and natural places rather than cities although cities are also very enjoyable as well. Since the Maldives is very small I decided to focus on the Maldives as a whole and not a specific part. The Maldives are known for their beautiful beaches and their tropical islands and mind blowing resorts. My clients just like me would rather go to a tropical place or a place with sight seeings and wild life, the Maldives is full of sea animals that you can swim with like turtles, whale sharks, dolphins etc. The Maldives is an ideal place to visit for swimmers, beach, tropical and wild life lovers and surfers too. 

The Maldives is a South Asian island country, its a beautiful place to visit, every resort in the Maldives it on its own island. There are about 80 resorts at the moment and they have great facilities like sports, bars, restaurants etc. The population of the Maldives is 345,023 (data found in 2013). From December to April the weather is dryer season, which means it would be pretty humid and will barely rain, from May to November the weather will be wetter, it will rain and the wind will be a lot stronger. So you would decide when you want to go depending on what you prefer. For divers both seasons have their advantages (which will be talked about later).

Research / References:

https://www.tripadvisor.com/Travel-g293953-c14574/Maldives:For.The.First.Time.Visitor.html

https://www.lonelyplanet.com/maldives

https://www.tripadvisor.com/Tourism-g293953-Maldives-Vacations.html

http://visitmaldives.com/

Design Brief:
This brochure that I will be creating is basically a guide to Maldives. I will include when to go and what places to go to when you do visit and some activities that can be done (for both family and friends). I will also talk about the weather conditions, clothes to bring as well as what types of people would enjoy the Maldives the most. I decided to also add some fun facts about the Maldives so if someone is interested in going they can learn even more about the country and if some people are not interested in actually going they can still read a bit about the Maldives and expand their knowledge. Since 99% of the Maldives is water I decided to make my brochure a bright eye catching blue to resemble the water, beaches and oceans and because blue is a very visually pleasing colour. 

Criteria B - Developing Ideas

Attributes that I used and why I used them: 

Software: Canva, because it includes lots of different features like fonts, colours etc. and also has lots of different templates that I can use. Its very simple and easy to use and requires very little skills.

Font: Montserrat Light, Montserrat and Parisienne. I used Montserrat Light because its a very simplistic font that is easy to read but still pretty bold and I used it for the main bodies of text. Montserrat was used for mainly the titles for the bodies of text because just like Montserrat Light its very simplistic and easy to read except its bold so its better and more suitable for the titles. Parisienne is a beautiful cursive font that is pretty complex but not complex to the point where you cant read it, its very eye catching and was used for the main titles.

Font size: For the titles I used fonts between the size of 20-60 because it depended on how much space I had and how important the text was, the more important the bigger of course. The title for the whole brochure was size 57 whereas for some of the paragraphs the titles were only size 21-36 because either it wasn't very important or there wasn't much space for a big title.

Colours of the font: the colour of the fonts depended on the background colour, for the areas where the background was darker I made the font white and when the background colour was slightly lighter I used a light grey and when it was very dark I used a darker grey. The reason for this is so that it stands out more.

Colours of the brochure: Different shades of blue because its more eye catching and very visually pleasing and because the Maldives is mostly water and is known for its islands, beaches and oceans so the colour blue fits perfectly.

Shape: Rectangle because its very simply but still very eye catching and I prefer things that are more simplistic.

Reflection (incomplete): I think I could have coloured my planning so that it looks better but I think that its a pretty good outline of how it will look and will make the actual brochure a lot easier and quicker to make since I already know how it will look.

Criteria C - Creating the Solution 

Reflection:

The final brochure is very similar to my plan the only difference was that I changed the placement of the facts and moved the quotes. I changed the placement of the facts because I had extra space under the paragraph and places to visit and things to do so I put it there because I thought it looked a lot better. It was also very easy to overcome it digitally. I used Canva and learnt some new features, I discovered some new fonts that I like a lot and learnt how to use text boxes in a very easy way, it was very simple to make since all the feature are very easy to use. The process was easy but was a bit time consuming because I did create the plan quite a lot of times because I wasn't happy with it, I basically just shifted things around until I was happy with how it looked.

Criteria D - 

Making the survey:

Survey Questions:

Final Reflection: 
           The project to me was very interesting, it was probably my favourite one that we've done so far because I enjoy travelling a lot and because brochures are very simple and easy to make. I am most proud of the information, even though it is a bit too much information it is very useful and detailed and it took me quite a lot of time writing it and researching so I am very proud of that. If I were to redo this project then I would probably take more with the brochure for the visual aesthetic because I feel as though I focused more on the information and forgot about the looks and visual aesthetic which is just as important as the information to attract peoples attention. Miss did say that I had too much writing so I think next time I'd write a bit less so that I don't bore my audience. Also, next time I would probably make it more visually pleasing by adding more pictures and changing the colours probably.
           Most of the tasks were completed before the deadline the only one I didn't finish on time was planning but other than that I think I used my time very wisely and I'm happy that I managed to finish everything on time with still some spare time to check over my blog and make changes if needed. My aim for this assessment would probably be a 7 since I finished everything on time and put a lot of effort into it.